Are you a fan of street style? You've probably already heard of the urban clothing brand OFF-WHITE. It is one of the most famous streetwear brands. In recent years, it is in first place ahead of Balenciaga and Gucci. To know more about the brand and its rise, you can read this article.
The Italian brand OFF-WHITE was founded in 2013, in Milan. Initially, the brand was under the name PYREX VISION. That was in 2012. A year later, it was named OFF-WHITE. That means off-white in English. That is, the world is neither black nor white, but nuanced.
OFF-WHITE was created by fashion designer and businessman Virgil Abloh. In the past, he was the right-hand man and artistic director of the famous singer Kanye West. He is also the artistic director of Louis Vuitton's men's collections.
OFF-WHITE brand founder Virgil Abloh is a great man. He was born in the United States in 1980. He has Ghanaian parents. He grew up in the suburbs of Chicago.
He studied at the University of Wisconsin-Madison and received his bachelor's degree in civil engineering in 2002. He then went on to study architecture at the Illinois Institute of Technology.
After graduation, he worked for an architectural firm for two years. He then turned to fashion to express his creativity.
In 2009, Virgil Abloh founded the art gallery and menswear store RSVP Gallery in Chicago. At that time, he already had some ideas for his own ready-to-wear brand.
Also in 2009, he joined Kanye West's creative agency Donda. He worked as an art director. Indeed, he supervised various projects, including the rapper's concerts and Yeezy ready-to-wear collections. As the rapper's right-hand man, he developed a strong bond of friendship with him.
He went on to create his own brand OFF-WHITE in 2013. During his journey, he was often linked to stories of plagiarism. However, this did not stop him from moving forward. Besides, if he was talked about in a good or bad way, the fact is that he is talked about. The buzz has contributed to the fact that he is known.
Here are a few points that highlight the brand's expertise and its track record in the spotlight.
What distinguishes the OFF-WHITE brand the most is its mix of sportswear influences and modern cuts to perfection.
The collections are inspired by the 1980s, 1990s and 2000s wardrobes. He wants to democratize luxury ready-to-wear by launching the codes of streetwear with clothes with unisex and accessible cuts.
Thanks to the mix of vintage and modern, the styles are unique. Moreover, the street culture remains affluent.
The brand has also experienced great growth, because it is loved by the stars. In fact, many celebrities have already worn the brand's clothes. Among the stars, there are Kim Kardashian, Gigi and Bella Hadid, Naomi Campbell, Susan Sarandon, Nicole Kidman, Kendall Jenner, Rihanna, Beyoncé, Anna Wintour, who are fans. All of these celebrities take pleasure in sharing their total Off-White looks on their Instagram accounts. Followed by millions, these celebrities have a great influence on the public.
You have probably noticed that the OFF-WHITE brand collaborates with other famous brands. This increases its visibility and its notoriety among streetwear fans. Among the brands it works with, there are Nike, Ikea, Levi's, Converse, Evian, Jimmy Choo...
Each collaboration was a success for both parties.
Among the hottest collaborations is OFF-WHITE and Nike in "The ten". Here, 10 models were created, including the Off-White x Nike Mercurial Vapor 360. These shoes were worn by footballer Kylian Mbappé in competition.
The OFF-WHITE and Moncler collaboration in 2016 was also a great success. The OFF-WHITE x Takashi Murakami collaboration is also worth mentioning. This one talks about an exhibition between the streetwear spirit of the American designer as well as the offbeat and colorful universe of the Japanese artist.
There are also collaborations that bear the name of the designer of the brand. Among others, there is Virgil Abloh and Evian, within the framework of the packaging of glass bottles (saving plastic products). Not to be missed is the collaboration between Virgil Abloh and Ikea for the creation of capsule collections..
It is also thanks to communication that OFF-WHITE has taken off. Indeed, its creator Virgil Abloh is followed by 4.6 million followers on Instagram, 417 K followers on Twitter and 14 K on Facebook. Therefore, when he posts a publication, he can reach millions of people. This increases his brand awareness as well as word of mouth.
For more visibility, the businessman feeds his account every day. He posts relevant content. He posts and reposts stories of celebrities as well as anonymous people. He does not hesitate to share his products as well as his collaborations and inspirations. With a lively social network, he can only be known all over the world.
OFF-WHITE collections are sold in many fashion stores. Today, you can count 49 retail stores in the world. These are all unique to the brand and are all different from each other. Thanks to this difference, all the followers of the brand can discover the universe of the house.
The OFF-WHITE brand defines itself as a fusion of streetwear and luxury. To know the products of the brand, you can check the logo, the zip-tie and the quotation marks. Indeed, the quotation marks are not only aesthetic. Each word has a meaning. Moreover, they are considered as real quotes that distinguish the brand and its collectibles.
Speaking of the brand, we must also talk about its logo. Indeed, in the beginning, the logo of the brand is symbolized by a graphic cross. Then, its creator Virgil Abloh renovated it. He proposed the new logo on his Instagram account. This one is accompanied by the legend "update identity". The new logo represents a hand touching the O of Off. It's like a person clicking an on/off button. On the logo, you can also guess a face and another hand. The full version of the logo is available on packaging and clothing.
During the presentation of the new logo, Virgil Abloh published on his account a new t-shirt with the emblem.
OFF-WHITE brand clothes are high-end. Therefore, their price is a bit high. For example, you can order a printed t-shirt for 250 euros. However, the quality is always there. Don't hesitate to try.