History and origin of streetwear

Born in the streets of the urban suburbs and popularized thanks to hip-hop in the 90s, streetwear has gone through eras after taking a long time to become mainstream. Against all odds, after many years of perseverance, the streetwear culture and style are finally adopted all over the world and are now the object of many creations of stylists during major events. Better still, today, this style of clothing is industrially powerful.

Let's define streetwear

The streetwear style is a set of casual clothes, intended for sports or worn in the moments rather "relaxed". Apart from those usually worn by hip-hop celebrities and which were expensive, streetwear was available to all. This is the factor that explains its easy adoption.

The very origin of the style can be traced back to the 1980s thanks to the creativity of Shawn Stüssy. As a surf shop promoter, he printed t-shirts as part of his business. Fans of surfing's sister sport, skateboarding, also adopted the novelty after independents developed Stüssy's designs. Thus, the spread of the style gradually reached the youth who found it fashionable and attractive.

Over the years, other brands entered the sector, customizing this new fashionable clothing according to their preferences. The brands A Bathing Ape (BAPE) from Japan and Supreme, which was just born at that time, marked a decisive beginning of the universalization of streetwear. This new familiarity in the style favored the creation of a community that was getting closer thanks to the events organized.


The transition from streetwear to runways

Once seen on the streets of the suburbs, streetwear is now taking center stage on the runways. When it first appeared, this style of clothing seemed impossible for designers to adopt, but against all odds, thanks to social networks and the influence of celebrities, streetwear has gained notoriety.

Very soon, the big luxury clothing brands like Gucci, Balenciaga and Louis Vuitton followed the trend and continue to revolutionize streetwear through events and a platform dedicated to this style. Thanks to this strong position in the field, streetwear remains more competitive with other clothing styles.

Since then, no fashion trend has been able to slow down its evolution. All over the world, all age groups enjoy this trend and can't do without it anymore..


The appropriation of streetwear by luxury brands

The urban style recovered and carried higher by iconic fashion brands gave birth to luxury streetwear. This is what explains the immediate magnitude as soon as these brands waved their streetwear collections.

luxury streetwear

The adoption of streetwear by luxury brand designers has given this style more sophisticated appeal with the use of quality materials and more advanced tailoring techniques. This casual fashion trend has become more valuable.

We can say with certainty that streetwear survives mainly thanks to the great designers who have taken on the mission of globalizing it. It is therefore obvious that without the contribution of these great brands, streetwear would not last as long. It follows from this contribution, the birth and emergence of young companies with the same ambition to give a boost to streetwear. 


The characteristics of streetwear

Streetwear has evolved while remaining true to its basic principles. Drawing inspiration from art, music, military and sportswear, the trend has greatly expanded to suit all tastes. Even better, elements that look a little "old" have been added to give it a classic touch and make it less extravagant. It is with as much creativity that the various designers make streetwear waltz to make it more accessible.

streetwear outfits

By employing so much diversity to distinguish itself, streetwear seems to have no limits. However, it should be noted that the traditional characteristics have remained the same:

  • A relaxed look: Streetwear has, for example, allowed the man to get out of his traditional sewn shirt with the advent of more casual wear. Thus, it gave access to luxury brands to this new fashion, which then gave the possibility to wear more relaxed clothes while being chic..

  • Modernity: The streetwear spirit is always futuristic. Everything that makes up this style necessarily keeps a modern and new vision. This urban fashion conveys an inventive and creative representation of clothing that appeals to the greatest number of people and that we can not get tired of adopting every day.

  • Practicality and ease: These are the first principles of streetwear. What this urban style advocates is staying comfortable in your clothes and feeling at ease in your skin. That's why these outfits are designed to fit the body's need for movement and comfort.

  • Integration: The adaptation of streetwear to all cultures represents a characteristic that explains its success around the world. By remaining inclusive, urban fashion suits all tastes; this gives everyone the possibility to enjoy it according to their preferences and ideals. For example, otakus easily adopt streetwear, because entire collections of clothes of this fashion are dedicated to them.

  • Subversiveness: The important ingredient when it comes to creating streetwear concepts is to convey a message that provokes reactions, that disrupts or supports a social or political order. The idea is simply to make a mark to get away from the classic. The progressive trend of streetwear puts the emphasis on new concepts.

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